991 part of event in Australia - New Balance’s 99X Series - @uptherestore

The 991 running shoe is one of my first projects with NB, and my first 1 million pair style. It is part of an extensive and in-depth photographic retrospective, and historical archive of New Balance’s 99X series. Love the dramatic photography and design analysis of this series. I recall the internal hesitation to bring a more modern style to this iconic style, but the update was a huge success! The design language carried on for more than a decade.